Case study
Information Technology – Recruitment Process Outsourcing (RPO) Expansion into Buffalo
An Atlanta-based IT firm expanding to Buffalo needed 80 hires in six months with zero local market presence. The Imagine Group delivered a cost-effective RPO solution that saved nearly $1 million in costs and overhead.
Challenge
Our client is committed to creating high-quality IT careers across Middle America while helping clients accelerate their digital transformation journey. Providing expert digital engineering teams to build and deploy mission-critical software using a 100% U.S.-based delivery model, the company is headquartered in Atlanta, GA and quickly expanding locations throughout the country.
When they chose Buffalo for their 10th location, they needed a community-based workforce and talent solutions firm who would fill 80 roles within six months.
Solution
The Imagine Group understood that our client was new to Buffalo's rapidly growing tech industry — without any credibility or market share. They needed a company that was agile and able to scale up or down in size with them based on needs. A specific, cost-effective Recruitment Process Outsourcing (RPO) plan was put into place. The Imagine Group strengthened the relationship by demonstrating a deep understanding that the growth of a business depends on the quality of its people. Saving the client nearly $1 million in costs and overhead, the RPO model proved effective because it scales with their needs over time in a fluid, responsive approach.
Outcome
The combined recruitment and marketing strategy quickly delivered strong results. Within the first month, Imagine successfully hired 250 hourly employees—already halfway to the hourly hiring goal. In the first six months, 75 salaried employees were also onboarded, building out the leadership and support teams critical to operations. Beyond the numbers, the marketing efforts helped ease community concerns and reposition the client as a positive contributor to the region. Together, these efforts not only set the foundation for reaching the full staffing goal of 600 employees but also helped the client launch its new facility with stronger community alignment and an elevated employer brand.
Related insights
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Top Financial Institution – Mission-Critical Banking Hires
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